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Research papers
Transforming Established Research
Caracol Radio, the leading radio station in Colombia, found itself in need of understanding the reasons behind the statistics it already had about its audience during the pandemic, and to understand the impact of events in life on people. Considering...
Catalogue: Latin America 2023
Authors: Felipe Cabrales Urdaneta, Cesar Valderrama Nicholls, Claudia Velasco Henao
Companies: Caracol Radio, Datexco Company
April 24, 2023
Webinars
Taking Tracker Analytics Online
What's in it for me?Learn how firms with multi-country trackers have combined online easy self-serve drag-&-drop tracker analytics with the speed of NEW Crunch Automation scripting for streamlined, almost instant data analysis and...
Catalogue: Webinars 2023
Authors: Matt Steele, Chris Jones
Company: Crunch.io
April 20, 2023
Webinars
Questionnaire Design Best Practices 2
What's it about?In May 2021, Jeffrey Henning presented one of ESOMAR?s most popular webinars, focusing on questionnaire design best practices informed by research on research. Jordan picks up the baton with this new webinar. What's in it...
Catalogue: Webinars 2023
Author: Jordan A. Levitin
Company: MRII
March 23, 2023
Webinars
Using AI for Deeper Insight, Faster
Guided by Tony's values of inclusion and internationalism, the mission of the Tony Cowling Foundation is to provoke and recognise innovation in the Market Research industry through our Research, Awards and Education programs. Join us...
Catalogue: Webinars 2023
Authors: Phil Sutcliffe, Josh Seltzer
Company: Nexxt Intelligence
March 1, 2023
Research papers
The Reality of Seniors in the "Rapidly Aging" Country of Japan
When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society.
Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023
Research papers
Measuring the Unmeasurable Future: A New Strategic Foresight Methodology
At McDonald's, we believe that creating impact is all about the choices we make about the future. As a business, as people and as a wider society, we all face similar issues with seemingly umprecedented uncertainty and dizzying speed of change. in...
Catalogue: Forecast. Forward. Faster
Authors: Joanna Lepore, Yannis Kavounis
Companies: McDonald's Corporation, Descartes and Mauss
February 28, 2023
Research papers
General Rules for Packaging Design and Evaluation
When we think about product packaging, many different dimensions of a business come to mind: ergonomics and usability, regulations, production, sustainability, material science, brand positioning, design, trade marketing and product experience.
Catalogue: Forecast. Forward. Faster
Authors: Alejandro Salgado-Montejo, David van der Woude, Paula Ximena Triana, Maria Alejandra Medoza
Company: Atrianna
February 28, 2023
Research papers
